Cole Arguello's blog ::UCLA Week - Thursday
Every day, an army of people invades homes in America - to fix or improve them. The list of invaders includes plumbers, carpenters, electricians, landscapers, exterminators and, of course, the UPS driver. When custom framer Jennifer Smith comes to your house, however, she's looking at only one thing - your art. "I can help people make their art part of their home," begins Jennifer, "by coordinating their art with their furniture style and matching frames and frame styles to the overall theme of the room." Jennifer's custom framing business - located in Clayton, NJ, east of Philadelphia - specializes in coming to a client's home and framing an art piece that fits with the furniture and design of the home. "People like that I can work with them in their own home," says Jennifer. "This way I can see where the art will be displayed and what surrounds the framed piece and can customize with all that in mind." For example, Jennifer has a customer, David Unkle, who has autographed photos from famous musicians like Chicago, Earth Wind and Fire, Debbie Gibson, Sheryl Crow, and Styx, as well as athletes such as Eagles great Chuck Bendarik, John McEnroe, Notre Dame football overachiever Rudy Ruettiger, and the 1980 U.S.Olympic Hockey Team. David initially hired Jennifer to frame these signed jerseys and celebrity photographs by working with Jennifer at her studio in Clayton. But once Jennifer came to the client's home, she could scan all of the many pieces of autographed pieces he had and then frame and hang the pieces in his finished basement. "We've got sports figures on one wall," says Jennifer, "and then musicians on another wall. It has nice organic feel of a museum tour." A Smith by any other name… Jennifer Smith is a South Jersey native who lives in a 100 year-old home near Rowan University and has painted a canvas of exceptional life experiences. She has attended SUNY College near Woodstock NY for photography and then spent a year at the University of the Arts in Philadelphia before receiving her degree. She's also worked in AmeriCorps, which offers opportunities to help disadvantaged youth through activities that range from fighting illiteracy to teaching computer skills. Jennifer chose to teach inner-city kids what she knew best - art, working with children on everything drawing to collage. As part of her art resume, Jennifer spent time working at the Garth Davidson Art Gallery in Moorestown NJ, which is an exclusive gallery in the Philly area displaying such as Penny Ashman, Karen Smith and William Stewart. As for Jennifer's photography, it's been shown in such places as the distinguished Hartford Gallery in Connecticut. Her photography focuses on textural movement, such as photographing room miniatures in a wood dollhouse. Her photographs have even been displayed at an art show in a Philadelphia warehouse. "For most people, framing is incidental to the art," says Jennifer. "But in your home, the framing and the matting all contribute to how the art piece displays in your home." In 2003, Jennifer became the Galley Manager at franchiser The Great Frame Up in Sewell NJ, located 40 minutes west of Atlantic City. As store manager, Jennifer framed Donovan McNabb autographed jerseys, restored Depression-era photos and designed a shadow boxes with collectors' items that range from a gun holster to a wedding veil. Then in 2010, the store that Jennifer managed closed its doors -- a victim of the economic recession. With a roster of loyal clients, Jenn started her own custom framing business, converting her garage to her framing studio. "I called my business Jenn Smith Framing," Jennifer chuckles,"and my family and clients tease me for my lack of creativity in the business name." But she likes the simplicity of the name and Jenn feels that her reputation for creativity and design excellence are the best advertisements for her business. In 2009, Jennifer also became an adjunct professor at Camden County College, teaching graphic design. "I love teaching because you see the enthusiasm and creative juices of a new generation," says Jennifer. Not Part Time but Art Time Jennifer's roster of clients has increased to nearly 500 as her business has grown through word of mouth advertising and continued excellence. Her latest projects include doing a shadow box with a Wizard of Oz theme, grouping of antique wedding photographs and memorabilia, Jermaine Rogers limited editions, a Mike Trout baseball jersey, and diplomas. "I'm so happy that my business model is to meet people in their homes and design their framed art right there," admits Jennifer. "People feel so comfortable and I get a bird's eye view of their tastes." While custom framing isn't for everyone, Jennifer admits, it's not as expensive as some think and if you're framing a graduation or wedding photo, you want the best product possible. |
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